PROSPECTS AND OPPORTUNITIES
Rosy outlook over the forecast period
The depilatories market in Pakistan is expected to see continued healthy growth over the forecast period, driven by the sustained importance of personal grooming among consumers. The DIY, at-home hair removal habits that took root during and after the COVID-19 pandemic are likely to persist due to the convenience and cost savings they offer compared to professional salon services.
Women’s razors and blades to grow as the taboo around usage weakens
Disposable razors, value multipacks, and products marketed for sensitive skin are expected to gain traction among younger users and middle-income households. Rising digital beauty education through social media platforms, which normalises shaving as a quick and safe alternative to waxing, will further fuel demand and reduce the taboo around women shaving.
Innovation to focus on sensitive skin formulations, convenient at-home usage, and value packs
Innovation within depilatories is anticipated to focus on sensitive skin formulations, convenient at-home usage, and value packs. New launches are expected to include hair removal creams infused with soothing ingredients such as aloe vera, chamomile, and green tea to address concerns about irritation.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Pakistan?
- Which are the leading brands in Pakistan?
- How are products distributed in Pakistan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Pakistan - Category analysis
KEY DATA FINDINGS
Hair removal remains an essential routine
Veet leads with strong brand recognition, widespread availability, and a diverse product range
Small local grocers offer convenience and informal credit
Rosy outlook over the forecast period
Women’s razors and blades to grow as the taboo around usage weakens
Innovation to focus on sensitive skin formulations, convenient at-home usage, and value packs
Beauty and Personal Care in Pakistan - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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