PROSPECTS AND OPPORTUNITIES
Steady growth to be driven by hair removers/bleaches
Depilatories is expected to see further value growth in Spain over the forecast period. As seen across various categories, the sales performance in depilatories will be somewhat dependent on economic factors over the forecast period.
No hair fashion to continue to shape sales
Two factors are set to keep driving sales of depilatories over the forecast period. Firstly, the ongoing popularity of the “no hair anywhere” fashion is set to continue to support demand for depilatories, especially amongst Gen Z and Millennials.
Innovation needed
The end of the review period saw little innovation in depilatories. As a result, a number of consumers switched to new methods, particularly those that were popular on social media as such as the manopla depilatoria (depilatory mitt), as they searched for longer lasting and less painful depilatory methods.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Spain?
- Which are the leading brands in Spain?
- How are products distributed in Spain?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Spain - Category analysis
KEY DATA FINDINGS
Hair removers/bleaches drive modest growth
Leaders lose share to cheaper and newer rivals
Supermarkets remains key channel for depilatories
Steady growth to be driven by hair removers/bleaches
No hair fashion to continue to shape sales
Innovation needed
Beauty and Personal Care in Spain - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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