PROSPECTS AND OPPORTUNITIES
Gen Z drives demand for playful, spa-like hair removal experiences
As beauty routines become more ritualised and focused on the mind-body connection, the sensory experience of hair removal is top-of-mind for brands. From incorporating scent and a pleasing visual appearance, brands are elevating the “everything shower” with botanical spa-like scents and playful packaging appealing to the tastes of Gen Z.
IPL and epilators will continue to drive the shift away from traditional hair removal
Euromonitor International’s Voice of the Consumer Beauty Survey, fielded June to July 2024, highlights that over 60% of US consumers prefer to undertake body hair removal treatments at home. Increasingly, consumers prefer to carry out hair removal in the comfort of their home, utilising cordless electrical devices sold for personal use.
Intimate femcare expands interest in gentle hair removal formats
There is a notable resurgence of embracing natural body hair, particularly amongst women. The “full bush in a bikini” trend has gained popularity on platforms such as TikTok, reflecting broader acceptance of pubic hair.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in the US - Category analysis
KEY DATA FINDINGS
Depilatories declines as other at-home hair removal methods gain ground
Gillette Venus and Eos capture consumers with experience-driven campaigns and shaving products
Hair removal brands expand into whole body care amidst changing consumer trends
Gen Z drives demand for playful, spa-like hair removal experiences
IPL and epilators will continue to drive the shift away from traditional hair removal
Intimate femcare expands interest in gentle hair removal formats
Beauty and Personal Care in the US - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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