PROSPECTS AND OPPORTUNITIES
Self-image, hygiene, and rural accessibility expected to drive long-term expansion
Sales of depilatories are expected to continue rising steadily over the forecast period, supported by evolving social norms, heightened beauty consciousness, and broader access to affordable products. Moroccan women are increasingly influenced by global beauty ideals and mass media representations that highlight physical appearance, personal hygiene, and self-care as essential aspects of modern femininity.
Convenience and rising autonomy among women expected to shape purchasing behaviour
Over the forecast period, a rising number of Moroccan women are expected to enter the workforce and attain financial independence, a trend supported by recent census data and labour market indicators. This demographic shift is poised to translate into increased spending on self-care and personal hygiene, including depilatory products.
Five-blade refillable razors and scented handles set the tone for innovation
Innovation in depilatories is expected to concentrate on enhanced functionality and consumer experience, with a particular focus on refillable systems. Procter & Gamble Maroc SA is anticipated to lead this trend, having already expanded its Gillette Venus line beyond three-blade formats to include premium five-blade variants.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Morocco - Category analysis
KEY DATA FINDINGS
Economic pressures and changing lifestyles drive demand for affordable, practical solutions
P&G consolidates its lead through aggressive promotions and strong brand positioning
Modern retail formats widen reach as small grocers maintain convenience edge
Self-image, hygiene, and rural accessibility expected to drive long-term expansion
Convenience and rising autonomy among women expected to shape purchasing behaviour
Five-blade refillable razors and scented handles set the tone for innovation
Beauty and Personal Care in Morocco - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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