Sales of depilatories are expected to continue rising steadily over the forecast period, supported by evolving social norms, heightened beauty consciousness, and broader access to affordable products. Moroccan women are increasingly influenced by global beauty ideals and mass media representations that highlight physical appearance, personal hygiene, and self-care as essential aspects of modern femininity.
Over the forecast period, a rising number of Moroccan women are expected to enter the workforce and attain financial independence, a trend supported by recent census data and labour market indicators. This demographic shift is poised to translate into increased spending on self-care and personal hygiene, including depilatory products.
Innovation in depilatories is expected to concentrate on enhanced functionality and consumer experience, with a particular focus on refillable systems. Procter & Gamble Maroc SA is anticipated to lead this trend, having already expanded its Gillette Venus line beyond three-blade formats to include premium five-blade variants.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsThis report originates from Passport, our Depilatories research and analysis database.
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