PROSPECTS AND OPPORTUNITIES
Low and steady growth expected as the category matures
Depilatories is already showing signs of maturity in New Zealand, with low but steady growth expected to continue over the forecast period. The category has consistent users and demand from the existing customer base is expected to remain the same.
Adapting to changing consumer perceptions of beauty and personal care
One of the key trends within the beauty and personal care industry is how consumer attitudes towards beauty and personal care evolves over time and shapes consumer demand for certain products. In the case of hair removal products, it is a matter of how important it is to women in the current social climate to have a consistent hair removal routine at home.
Focus on skin health to be the main driver of innovation in the category
Depilatories is not a key focus area for companies, with the growth potential of the category being somewhat limited due to its maturity. There is also a lack of fierce competition in the category, with a few brands dominating, so there is little incentive to innovate for competitive reasons.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in New Zealand?
- Which are the leading brands in New Zealand?
- How are products distributed in New Zealand?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in New Zealand - Category analysis
KEY DATA FINDINGS
Sluggish growth for depilatories as category starts to mature
Top brands leverage brand reputations and consumer awareness to maintain their positions
Supermarkets maintain popularity in a cross-category trend
Low and steady growth expected as the category matures
Adapting to changing consumer perceptions of beauty and personal care
Focus on skin health to be the main driver of innovation in the category
Beauty and Personal Care in New Zealand - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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