Depilatories is already showing signs of maturity in New Zealand, with low but steady growth expected to continue over the forecast period. The category has consistent users and demand from the existing customer base is expected to remain the same.
One of the key trends within the beauty and personal care industry is how consumer attitudes towards beauty and personal care evolves over time and shapes consumer demand for certain products. In the case of hair removal products, it is a matter of how important it is to women in the current social climate to have a consistent hair removal routine at home.
Depilatories is not a key focus area for companies, with the growth potential of the category being somewhat limited due to its maturity. There is also a lack of fierce competition in the category, with a few brands dominating, so there is little incentive to innovate for competitive reasons.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Depilatories industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsThis report originates from Passport, our Depilatories research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!