PROSPECTS AND OPPORTUNITIES
Muted performance over forecast period
Depilatories will register marginal constant value and volume decline over the forecast period. Shifting preferences toward more permanent or semi-permanent solutions from beauty salons will dampen volume sales.
Subtle change in messaging over forecast period
There will be increasing demand for more natural and skin-friendly depilatory solutions. Products that highlight soothing ingredients, recyclable packaging, and cruelty-free claims will gain more visibility.
Continuing innovation keeps consumers engaged
Innovation in depilatories is expected to centre on improved usability and multifunctional design. Future product development will likely include formats that streamline the hair removal process, such as creams with built-in exfoliating properties and wax strips pre-treated with soothing aftercare ingredients.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Latvia?
- Which are the leading brands in Latvia?
- How are products distributed in Latvia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Latvia - Category analysis
KEY DATA FINDINGS
Muted performance, with volume sales falling marginally
Proctor & Gamble, with its brand Gillette Venus, retains commanding lead
Supermarkets continue to lead distribution
Muted performance over forecast period
Subtle change in messaging over forecast period
Continuing innovation keeps consumers engaged
Beauty and Personal Care in Latvia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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