PROSPECTS AND OPPORTUNITIES
Cost conscious behaviour is set to support growth as consumers favour at-home treatments
Sales of depilatories are expected to rise during the forecast period, with moderate growth anticipated for the category. This growth will primarily be driven by continued investment and innovation from leading companies, especially in women’s razors and blades, which remains the largest product category.
New products developments and innovation will focus on natural and gentle ingredients
Depilatories are expected to evolve further as consumers focus on health and well-being, especially regarding skin health, sensitivity, and the preference for products that contain natural ingredients. Awareness of the potential for skin irritation caused by chemical depilatories is likely to grow, driven by health-conscious and environmentally aware consumers.
Specialised and targeted solutions are set to become more common within depilatories
As is the case with most beauty and personal care goods, depilatories is set to witness a significant shift towards sustainable packaging and eco-friendly product formulations, which are in high demand among ecologically conscious consumers. This will include natural ingredients and recyclable, or recycled packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in North Macedonia?
- Which are the leading brands in North Macedonia?
- How are products distributed in North Macedonia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in North Macedonia - Category analysis
KEY DATA FINDINGS
Time saving and cost-effective alternatives to salon treatments drives growth for depilatories
The well-established Gillet brand helps Procter & Gamble retains its lead in 2024
Supermarkets dominate distribution, with ongoing expansion supporting growth
Cost conscious behaviour is set to support growth as consumers favour at-home treatments
New products developments and innovation will focus on natural and gentle ingredients
Specialised and targeted solutions are set to become more common within depilatories
Beauty and Personal Care in North Macedonia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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