Depilatories in Taiwan is set to witness stable volume and value growth in the upcoming years, although there are certain limitations. Most Taiwanese women aged over 40 years do not shave body hair every day, with razor usage largely taking place only for specific occasions and during the summertime.
Young professional workers and students are the primary target audience for brands to grow their user base in depilatories. Whilst this demographic base offers volume growth opportunities, there are limitations in terms of retail pricing.
The growing awareness of intimate care in Taiwan, through health education, online influencers, and the availability of new products, is expected to drive more women towards depilatories in the upcoming years. Taiwanese women are becoming more willing to use an intimate wash to prevent infections and remove odours, and some consider it part of self-pampering routines.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsThis report originates from Passport, our Depilatories research and analysis database.
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