PROSPECTS AND OPPORTUNITIES
Stable growth with some limitations for depilatories
Depilatories in Taiwan is set to witness stable volume and value growth in the upcoming years, although there are certain limitations. Most Taiwanese women aged over 40 years do not shave body hair every day, with razor usage largely taking place only for specific occasions and during the summertime.
Younger generations tend to be price sensitive
Young professional workers and students are the primary target audience for brands to grow their user base in depilatories. Whilst this demographic base offers volume growth opportunities, there are limitations in terms of retail pricing.
Growing interest in intimate care and male grooming
The growing awareness of intimate care in Taiwan, through health education, online influencers, and the availability of new products, is expected to drive more women towards depilatories in the upcoming years. Taiwanese women are becoming more willing to use an intimate wash to prevent infections and remove odours, and some consider it part of self-pampering routines.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Taiwan - Category analysis
KEY DATA FINDINGS
Steady demand for depilatories in Taiwan
Edgewell Personal Care Taiwan dominates the category
Supermarkets is the leading distribution channel
Stable growth with some limitations for depilatories
Younger generations tend to be price sensitive
Growing interest in intimate care and male grooming
Beauty and Personal Care in Taiwan - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Depilatories research and analysis database.
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