PROSPECTS AND OPPORTUNITIES
Hair removers/bleaches to fuel dynamism and capture consumer interest
Depilatories is expected to face moderate growth over the forecast period, with constant value sales slightly ahead of volume growth. Consumer demand will grow for professional treatments, such as Intense Pulsed Light (IPL) hair removal service, grooming, waxing and laser hair removal services at spas and beauty clinics thanks to urbanisation.
E-commerce offers potential for smaller brands
The retail e-commerce channel creates opportunities for small brands to emerge and expand their reach within Thailand. While consumers traditionally prefer to buy depilatories from store-based channels, including convenience stores, health and beauty specialist retailers as well as supermarkets/hypermarkets, there will be a shift towards buying online.
Innovations most visible in hair removers/bleaches
Key innovations will be mainly seen in hair removers/bleaches over the forecast period. Fuelled by cosmetic trends, a stronger focus on skin sensitivity benefits is anticipated resulting in a wider variety of product offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Thailand?
- Which are the leading brands in Thailand?
- How are products distributed in Thailand?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Thailand - Category analysis
KEY DATA FINDINGS
Solid growth for the depilatories category
Reckitt Benckiser (Thailand) Ltd dominates in hair removers/bleaches
Consumers are shopping for depilatories in a wider range of stores
Hair removers/bleaches to fuel dynamism and capture consumer interest
E-commerce offers potential for smaller brands
Innovations most visible in hair removers/bleaches
Beauty and Personal Care in Thailand - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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