PROSPECTS AND OPPORTUNITIES
Demand for at-home solutions will ensure future growth for depilatories
Depilatories is set to see further current value rises during the forecast period, with steady demand for accessible, effective at-home hair removal solutions. As salon treatments remain costly and time-consuming, consumers will continue to rely on retail options.
Increased interest in sustainable options
The most important trend expected to impact the depilatories sector in Ireland throughout the forecast period is the growing demand for sustainable and low-waste grooming solutions. As consumers become more environmentally conscious, there will be increased pressure on brands to offer refillable razor systems, recyclable packaging and biodegradable hair removal products.
Sensitive solutions, gender inclusivity and smart features all set to gain ground
Innovation in depilatories will focus on sensitive-skin solutions, sustainable materials and gender-inclusive branding. Brands will likely explore refillable razor handles, compostable packaging and more natural or dermatologically tested cream formulations.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Ireland?
- Which are the leading brands in Ireland?
- How are products distributed in Ireland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Ireland - Category analysis
KEY DATA FINDINGS
Depilatories posts continued growth in Ireland in 2024
Procter & Gamble still in the lead, as private label expands
Supermarkets holds highest share and records most rapid rise in 2024
Demand for at-home solutions will ensure future growth for depilatories
Increased interest in sustainable options
Sensitive solutions, gender inclusivity and smart features all set to gain ground
Beauty and Personal Care in Ireland - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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