PROSPECTS AND OPPORTUNITIES
Depilatories set to enjoy steady value growth
Depilatories will continue to record steady retail value growth driven by new product launches, with consumers gaining a better understanding of women-specific products. Women’s pre-shave and hair removers and bleaches are anticipated to record marginal growth in retail volume terms; however, it is likely that women’s razors and blades will see a slight decline in volume terms.
Social media trends encourage use of electric razors and trimmers
A growing trend on social media, especially TikTok is the use of women-specific electric razors and trimmers. Romanian consumers, especially from younger generations, are increasingly following global trends via social media platforms.
Sustainable agenda will come under growing focus
The growing issue of sustainability will continue to drive product developments in depilatories, with more sustainability products set to gain appeal. Given the high level of plastic used in traditional disposable razors, this category is under most pressure to make changes.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Romania?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Romania - Category analysis
KEY DATA FINDINGS
Romanians are enticed by women’s razors and blades
The Procter & Gamble Co holds slim lead over local player Farmec SA
Modern grocery retailers account for bulk of sales
Depilatories set to enjoy steady value growth
Social media trends encourage use of electric razors and trimmers
Sustainable agenda will come under growing focus
Beauty and Personal Care in Romania - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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