Depilatories is projected to see a relatively modest performance, with only moderate growth projected in value terms (at constant 2024 prices). Women’s razors and blades will continue to dominate the market thanks to the convenience and ease of use of these products, especially among consumers with active lifestyles.
Gen Z and Millennials represent an important target audience for depilatories, which is thanks to their unique preferences and behaviour. These younger generations are driving a cultural shift that is revising traditional beauty norms, with a growing interest in sustainability and personal care as a form of self-care.
Depilatories will need constant investment in innovation if the category is to overcome perceptions of maturity and deliver stronger growth. This category, although stable, has not shown significant variations in terms of products in recent years, and the introduction of new sustainable technologies and products could be the necessary driver for more dynamic growth.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsThis report originates from Passport, our Depilatories research and analysis database.
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