PROSPECTS AND OPPORTUNITIES
Women’s razors and blades set to be the focus of growth and development
Depilatories is projected to see a relatively modest performance, with only moderate growth projected in value terms (at constant 2024 prices). Women’s razors and blades will continue to dominate the market thanks to the convenience and ease of use of these products, especially among consumers with active lifestyles.
Younger consumers represent a key consumer base for depilatories
Gen Z and Millennials represent an important target audience for depilatories, which is thanks to their unique preferences and behaviour. These younger generations are driving a cultural shift that is revising traditional beauty norms, with a growing interest in sustainability and personal care as a form of self-care.
Sustainability concerns expected to inform innovation and new product development
Depilatories will need constant investment in innovation if the category is to overcome perceptions of maturity and deliver stronger growth. This category, although stable, has not shown significant variations in terms of products in recent years, and the introduction of new sustainable technologies and products could be the necessary driver for more dynamic growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Italy?
- Which are the leading brands in Italy?
- How are products distributed in Italy?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Italy - Category analysis
KEY DATA FINDINGS
Women’s razors and blades the standout category as consumers look for convenience
Gillette cuts through the competition
Value and convenience key to distribution
Women’s razors and blades set to be the focus of growth and development
Younger consumers represent a key consumer base for depilatories
Sustainability concerns expected to inform innovation and new product development
Beauty and Personal Care in Italy - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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