PROSPECTS AND OPPORTUNITIES
Hair removal will remain a staple of beauty routines, supporting steady growth in value sales
Hair removal is expected to remain an important part of grooming routines for many consumers in Austria over the forecast period. While the depilatories category will continue to represent a relatively small share of overall beauty and personal care value sales, demand is projected to remain stable, underpinned by deeply embedded cultural norms that associate smooth skin with beauty and hygiene.
Professional-grade results at home will shape the next wave of product development
A further professionalisation of at-home depilatory products is likely to emerge as a key trend over the forecast period. Consumers will increasingly seek results that mirror professional treatments, prompting manufacturers to innovate accordingly.
Sustainability and skin sensitivity will drive innovation across formats
Innovation in depilatories will continue to be shaped by two main themes: sustainability and skin sensitivity. Leading manufacturers are expected to further increase their focus on environmentally conscious product development, particularly within the core segment of women’s razors and blades.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Austria - Category analysis
KEY DATA FINDINGS
Sustainability and intimate care trends support stable performance in a small category
Trusted brand leadership meets rising private label momentum
Health and personal care stores remain dominant as new formats emerge
Hair removal will remain a staple of beauty routines, supporting steady growth in value sales
Professional-grade results at home will shape the next wave of product development
Sustainability and skin sensitivity will drive innovation across formats
Beauty and Personal Care in Austria - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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