PROSPECTS AND OPPORTUNITIES
Lazer hair removal is set to increasingly challenge sales over the forecast period
Sales of depilatories are expected to rise in 2025 in current value terms and during the forecast period overall.
Sales through supermarkets are set to suffer from the rising performance of variety stores and beauty specialists
Although supermarkets is expected to maintain its leadership in the short term, the channel is likely to lose share. This will be due to channels such as variety stores and beauty specialists, gaining ground.
Skin care benefits, sustainability and gender-specific products are set to be the focus of innovation
Innovation is expected to drive growth in depilatories across the forecast period, adding value as brands work to reignite consumer interest and meet evolving expectations. Recent developments have focused on improving product efficacy, enhancing skin-friendly formulations, and offering more convenient application formats.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Portugal?
- Which are the leading brands in Portugal?
- How are products distributed in Portugal?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Portugal - Category analysis
KEY DATA FINDINGS
Razors and blades supports growth as sales of hair removers/bleaches continues to fall
Reckitt Benckiser loses share while Procter & Gamble improves its position with Gillette
Supermarkets lead distribution as consumers appreciate convenience and competitive pricing
Lazer hair removal is set to increasingly challenge sales over the forecast period
Sales through supermarkets are set to suffer from the rising performance of variety stores and beauty specialists
Skin care benefits, sustainability and gender-specific products are set to be the focus of innovation
Beauty and Personal Care in Portugal - Industry Overview
Beauty and personal care in 2024: The big picture
Key trends in 2024
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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