PROSPECTS AND OPPORTUNITIES
New product launches will support moderate growth in retail constant value sales
The rate of growth in retail constant value sales of depilatories will continue to slow in 2025. However, growth during the forecast period as a whole will be broadly comparable to the review period.
Word-of-mouth could help more specialized products gain traction
Consumers are often concerned about nicks, cuts, and ingrown hairs. If a particular razor is perceived as superior, positive word-of-mouth can influence others to try it.
Smaller retailers will embrace e-commerce
While supermarkets and beauty specialists will remain the leading distribution channels for depilatories, e-commerce will continue to grow in importance, with grocery retail chains like Automercado, Walmart and Price Smart to the fore. Moreover, a growing number of smaller retailers, such as beauty specialists, are expected to leverage delivery apps to offer e-commerce.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Costa Rica?
- Which are the leading brands in Costa Rica?
- How are products distributed in Costa Rica?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Costa Rica - Category analysis
KEY DATA FINDINGS
Women’s razors and blades remain dominant
Proctor and Gamble’s Gillette Venus the leading brand
Supermarkets continue to be an important channel for depilatories
New product launches will support moderate growth in retail constant value sales
Word-of-mouth could help more specialized products gain traction
Smaller retailers will embrace e-commerce
Beauty and Personal Care in Costa Rica - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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