PROSPECTS AND OPPORTUNITIES
Depilatories set to see ongoing growth, while cultural norms limit innovation
Depilatories is expected to see ongoing category growth over the forecast period, thanks to the heightening awareness of personal care and hygiene, alongside a growing preference for smooth skin and skin smoothening products. However, growth will be somewhat tempered by a culture that does not frown upon female body hair, consequently putting less pressure on most Cameroonian women to shave beyond underarms and the bikini line.
Concerns over shaving bumps may spark a potential shift towards depilatory creams
The absence of female pre-shave products in the Cameroonian market has made shaving bumps a notable concern, particularly for underarms and bikini lines—the primary focus areas for hair removal among Cameroonian women. There is already a concerted from companies pushing depilatory creams as solution to this issue.
Waxing creams/gels poised as a potential solution for younger women
Waxing creams/gels could be the only innovative product poised to be introduced across the forecast period, with younger women being the main target. Spas and beauty shops are already advertising these services through their WhatsApp groups and Facebook platforms, although there is still reluctance from many Cameroonian women due to the pain involved.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Cameroon?
- Which are the leading brands in Cameroon?
- How are products distributed in Cameroon?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Cameroon - Category analysis
KEY DATA FINDINGS
Slow growth driven by razors and blades, in an underdeveloped market
Gilette maintains its company lead, but is pipped to the post by Bic Miss in brand terms
Beauty specialists maintain the strongest sales, while supermarkets continue to grow their share
Depilatories set to see ongoing growth, while cultural norms limit innovation
Concerns over shaving bumps may spark a potential shift towards depilatory creams
Waxing creams/gels poised as a potential solution for younger women
Beauty and Personal Care in Cameroon - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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