PROSPECTS AND OPPORTUNITIES
Evolving grooming norms to expand the core user base and fuel long-term adoption
Over the forecast period, rising grooming awareness among both women and men in India is expected to be a foundational driver of growth in the depilatories category. What was once viewed primarily as an occasional or seasonal need is increasingly becoming part of regular self-care routines, especially among younger consumers in urban and semi-urban areas.
Growing adoption of alternative products and services to put pressure on depilatories
Over the forecast period, depilatories in India is likely to face increasing pressure from alternative hair removal methods that match evolving consumer expectations for convenience, time savings, and longer-lasting results. In urban areas, busy lifestyles are driving more consumers to choose professional and at-home salon services that offer waxing and threading with less effort and planning.
Sales should benefit from consumer segmentation and tailored product positioning
As the depilatories market in India matures, growth is set to be fuelled by sharper consumer segmentation and more targeted product offerings. Traditional one-size-fits-all hair removal creams are giving way to solutions tailored by skin type, usage area, and gender.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in India?
- Which are the leading brands in India?
- How are products distributed in India?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in India - Category analysis
KEY DATA FINDINGS
Depilatories maintains double-digit growth trajectory in 2024
Veet retains the lead with another year of dynamic growth
Offline retail continues to dominate but the online market is evolving
Evolving grooming norms to expand the core user base and fuel long-term adoption
Growing adoption of alternative products and services to put pressure on depilatories
Sales should benefit from consumer segmentation and tailored product positioning
Beauty and Personal Care in India - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
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This report originates from Passport, our Depilatories research and analysis database.
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