Competitive Landscape
Reckitt Benckiser Drives Share Gains as Digital Brands Rise
Depilatories in India remained highly concentrated in 2025, with Reckitt Benckiser (India) Pvt Ltd holding a commanding 40% value share, a significant increase from 28% in 2020. This upward trend in concentration was further reinforced by the second-placed Dabur India Ltd, which accounted for 10% share in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in India?
- Which are the leading brands in India?
- How are products distributed in India?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in India - Category analysis
Key Data Insights
Younger Consumers Embrace At-Home Solutions as Brands Shift to Digital
Younger Consumers Embrace At-Home Solutions as Brands Shift to Digital
Sirona and Plush Leverage Hygiene Credentials to Win Digital Shoppers
Clean Ingredients and Convenient Formats
Digital-First Brands to Accelerate At-Home Grooming as Population Rises
Professional Hair Removal Expands but Affordability Will Keep Depilatories Relevant
Reckitt Benckiser Drives Share Gains as Digital Brands Rise
Pharmacies Sustain Lead as Trusted Destination for At-Home Grooming
Online Platforms Accelerate Growth as Quick Commerce Reshapes Convenience
Beauty and Personal Care in India - Industry Overview
Laneige and K-Beauty Brands Spark Premiumisation and Routine Expansion
Key Data Insights
Laneige and K-Beauty Brands Spark Premiumisation and Routine Expansion
Longevity Trend Drives Demand for Science-Backed Innovation and Efficacy
Happy Hippie Redefines Clean Beauty as Efficacy and Transparency Reshape Expectations
Gen Z and Gen Alpha to Drive Demand for Personalisation and Digital-First Brands
Expanding Affluence and the India-Eu Trade Agreement to Drive Premiumisation
The Convergence of Beauty and Wellness to Support Future Growth
Honasa Expands into Men’S Grooming as Share Fragments Further
Digitally Native Challengers Reshape Competitive Landscape
Strategic Acquisition and Science-Led Innovation
Small Local Grocers and Pharmacies Sustain Offline Dominance as E-Commerce Accelerates
Nxtface and Experiential Pop-Ups Drive Engagement through Hybrid Retail Innovation
Country Reports Disclaimer
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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