PROSPECTS AND OPPORTUNITIES
Hair removers/bleach to lead growth in forecast period
Value sales for depilatories will remain positive during the forecast period as consumers continue to shift away from buying disposable products and towards multi-use products instead, including sustainable options such as Geisha, which promises to be a lifelong, zero waste product.
Opportunities for growth in women’s pre-shave
Value sales are expected to rise faster than volume sales throughout the whole of depilatories. The difference will be especially notable in women’s razors and blades, where volume sales are likely to fall as value sales remain positive.
Innovation to focus on nourishing ingredients, with private label expect to continue to expand
In addition to the accelerated sustainability trend in razors and blades, development in waxes/bleaches and pre-shave products will be focused on ingredients that are nourishing and that promise to hydrate the skin. At the same time, convenience and ease-of-use will also shape progress and innovation.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Finland?
- Which are the leading brands in Finland?
- How are products distributed in Finland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Finland - Category analysis
KEY DATA FINDINGS
Value sales on the rise for depilatories in Finland in 2024
Procter & Gamble leads, as demand rising for long-lasting results and sustainable offerings
Grocery retailers remain ahead, while private label expands further
Hair removers/bleach to lead growth in forecast period
Opportunities for growth in women’s pre-shave
Innovation to focus on nourishing ingredients, with private label expect to continue to expand
Beauty and Personal Care in Finland - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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