PROSPECTS AND OPPORTUNITIES
Growth momentum set to recover for depilatories in the forecast period
Despite the poor performance seen in 2024, depilatories in South Korea is expected to see retail value growth at constant 2024 prices throughout the forecast period. After a year of normalisation in 2024, women’s razors and blades is expected to regain its growth path throughout the forecast period.
Women’s pre-shave set to see a declining trend
Despite the growth forecast for overall depilatories, women’s pre-shave is not expected to fare so well, with the anticipation of value declines at constant 2024 prices throughout the forecast period. It may seem natural for women’s pre-shave and women’s razors and blades to grow alongside.
New regulation will make labelling easier for hair removers/bleaches
Regulatory changes will have a positive impact on depilatories market in the future, as packaging for cosmetic products has been simplified in terms of the labelling requirements. For products such as hair removers/bleaches, which often have many “precautions for use”, which it is difficult to display fully on the outer packaging, a new standard has been established.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in South Korea?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in South Korea - Category analysis
KEY DATA FINDINGS
Women’s razors and blades drives decline in overall depilatories
Schick suffers from the decline of women’s razors and blades, but continues to dominate
All distribution channels see sales decline, but retail e-commerce maintains its dominance
Growth momentum set to recover for depilatories in the forecast period
Women’s pre-shave set to see a declining trend
New regulation will make labelling easier for hair removers/bleaches
Beauty and Personal Care in South Korea - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Depilatories research and analysis database.
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