PROSPECTS AND OPPORTUNITIES
Hygiene trends and at-home care will sustain demand in the coming years
Looking ahead, depilatories is anticipated to maintain a stable growth trajectory, bolstered by enduring cultural norms surrounding hygiene and body grooming. Many local consumers regard depilatories as essential, and their relatively low cost makes them a simple addition to self-care routines.
Brand trust, price, and retail reach will enable top players to retain their positions
Major brands are expected to retain their leading positions in the coming years, largely because they already offer what consumers prioritise: trustworthiness, reasonable pricing, and widespread availability. Partnerships with major retail chains and discounters will ensure these brands remain front of mind.
Out-of-home alternatives may slow growth but will not eliminate demand
Long-term category growth may be affected by the increasing accessibility of laser hair removal and other enduring solutions. As prices for these treatments continue to decrease and they become more widely available in smaller cities and towns, some consumers may shift away from regular at-home solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Poland - Category analysis
KEY DATA FINDINGS
At-home convenience and affordability drive sales of depilatories in 2024
Familiar brands maintain loyalty, but innovation is paying off
E-commerce complements retail expansion, boosting accessibility
Hygiene trends and at-home care will sustain demand in the coming years
Brand trust, price, and retail reach will enable top players to retain their positions
Out-of-home alternatives may slow growth but will not eliminate demand
Beauty and Personal Care in Poland - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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