PROSPECTS AND OPPORTUNITIES
Decline anticipated over forecast period
Depilatories is expected to see a decline in value sales in Saudi Arabia over the forecast period. The category is set to continue to face challenges due to an ongoing shift towards longer-lasting hair removal methods such as laser treatments.
Government initiatives have potential to positively impact sales
Driven by category leader, Veet, consumers are becoming more aware of the various products available to them for depilation in the home, which range from basic disposable razors to hypoallergenic hair removal creams that are sensitive on the skin. With the Saudi Arabian Government promoting female empowerment and aiming to put more local women in the paid workforce, this should help to create a larger potential consumer base for depilatories, with these products providing a convenient alternative for busy professionals who may not have the time to visit a hair removal clinic or beauty salon.
Focus on innovation in an effort to boost demand
Depilatories brands are set to focus on product innovation as they look to stimulate growth and cater to diverse consumer needs during the forecast period. The introduction of hypoallergenic and dermatologist-tested formulations addressing concerns about skin sensitivity is expected.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Strong competition from professional treatments
Veet remains way out in front
Pharmacies remains the dominant channel
Decline anticipated over forecast period
Government initiatives have potential to positively impact sales
Focus on innovation in an effort to boost demand
Beauty and Personal Care in Saudi Arabia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!