PROSPECTS AND OPPORTUNITIES
Women’s razors and blades will emerge as the most dynamic category
The rate of growth in retail constant value sales of depilatories will accelerate in 2025 and be significantly higher across the forecast period as a whole than in the review period, which saw no more than marginal growth. There is rising demand for depilatories from various demographic groups, particularly women of all ages seeking practical solutions.
New product development will focus on hair removers/bleaches and women’s razors and blades
Despite a relatively stable competitive landscape, the leading players are continually launching new products in hair removers/bleaches and women’s razors and blades. The market for hair removers/bleaches has particularly seen rapid advancements in its offerings.
More specialised products will be launched
There is a growing interest among local consumers in hair removers/bleaches that also provide skin care benefits, such as moisturising, softness, cleansing and detoxification. This innovation has sparked a new trend in product development that focuses on specialisation.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Uruguay?
- Which are the leading brands in Uruguay?
- How are products distributed in Uruguay?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Uruguay - Category analysis
KEY DATA FINDINGS
Reduction in cross-border selling underpins sharp acceleration in retail current value sales growth
Sebamar SA continues to lead, underpinned by the well-known Gillette brand
Pharmacies remain the largest and most dynamic distribution channel
Women’s razors and blades will emerge as the most dynamic category
New product development will focus on hair removers/bleaches and women’s razors and blades
More specialised products will be launched
Beauty and Personal Care in Uruguay - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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