PROSPECTS AND OPPORTUNITIES
Bright outlook for depilatories as more look for hair free skin
Sales of depilatories are projected to see healthy growth in value terms (at constant 2024 prices) throughout the forecast period. This growth is expected to be driven by an increasing consumer focus on hygiene and personal grooming, with a strong influence from social media trends.
Natural ingredients and convenient solutions two trends to look out for in depilatories
More natural ingredients are expected to be added to depilatories to create products that are safer for consumers, such as aloe vera for soothing the skin, chamomile for reducing irritation, vitamin E for hydration, and natural oils like coconut for moisturising/nourishing. Additionally, avoiding harsh chemicals like parabens, sulphates, and artificial fragrances will likely further enhance product safety and should appeal to health-conscious consumers.
Innovation expected to focus on convenience and comfort
When it comes to hair removers/bleaches, consumers are looking for more advanced and diverse formats beyond traditional creams, such as serums, water-based solutions, or sprays that offer faster absorption and longer-lasting effects. They expect products that not only remove hair effectively but which also slow down regrowth, ensuring smoother and softer skin for an extended period.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Vietnam - Category analysis
KEY DATA FINDINGS
Western beauty trends fuelling demand for depilatories among younger women
Gillette dominates but Cleo finding success with natural formulations
Supermarkets and e-commerce expanding their presence in depilatories
Bright outlook for depilatories as more look for hair free skin
Natural ingredients and convenient solutions two trends to look out for in depilatories
Innovation expected to focus on convenience and comfort
Beauty and Personal Care in Vietnam - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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