PROSPECTS AND OPPORTUNITIES
Premiumisation and price increases to support value growth
Depilatories is forecast to record growth over the forecast period. The key driver of this growth will be rising average unit prices, as manufacturers pass on higher production and distribution costs.
Travel remains a key seasonal driver
Outbound travel is expected to remain a major influence on depilatories during the forecast period. Despite economic pressures, Dutch consumers are generally reluctant to cut back on travel.
Drugstores and e-commerce to support accessibility
Both drugstores and retail e-commerce are expected to drive growth in distribution over the forecast period. Drugstores will continue expanding their assortment of products at multiple price points, maintaining their position as the preferred offline destination.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Netherlands?
- Which are the leading brands in Netherlands?
- How are products distributed in Netherlands?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in the Netherlands - Category analysis
KEY DATA FINDINGS
Depilatories see growth, but razors come under pressure
P&G maintains a commanding lead
Drugstores remain the preferred channel
Premiumisation and price increases to support value growth
Travel remains a key seasonal driver
Drugstores and e-commerce to support accessibility
Beauty and Personal Care in the Netherlands - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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