PROSPECTS AND OPPORTUNITIES
Offering products to attract first-time users will be key to expand the consumer base
Depilatories in Indonesia is poised for steady retail value growth at constant 2024 prices over the forecast period, although it will emerge from a relatively small base. Many Indonesian consumers remain hesitant to adopt at-home hair removal solutions, as traditional methods such as threading and waxing at beauty salons continue to dominate.
Potential to ride the K-beauty wave to drive sales
The rising influence of K-beauty trends, and Gen Z’s growing interest in self-appearance, health, and beauty are expected to significantly contribute to the growth of depilatories in Indonesia in the forecast period. Inspired by the flawless, polished look of Korean celebrities, many younger consumers are increasingly prioritising smooth, hair-free skin as part of their grooming routine.
Skin-friendly products likely to be appreciated by consumers
Another trend expected to shape depilatories in Indonesia over the forecast period is the demand for multifunctional and skin-friendly products. Consumers are seeking hair removal solutions that not only remove unwanted hair, but also provide skin care benefits.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Indonesia?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Indonesia - Category analysis
KEY DATA FINDINGS
Challenges for depilatories, but growth continues as awareness of grooming rises
Procter & Gamble faces headwinds from competing hair removal products
Health and personal care stores sees share growth due to a wide product range
Offering products to attract first-time users will be key to expand the consumer base
Potential to ride the K-beauty wave to drive sales
Skin-friendly products likely to be appreciated by consumers
Beauty and Personal Care in Indonesia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Depilatories research and analysis database.
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