PROSPECTS AND OPPORTUNITIES
Women’s razors and blades poised for highest growth rate in the coming years
Looking ahead, women’s razors and blades is expected to register the most dynamism in depilatories in Colombia over the forecast period, partly as a result of its status as the largest subcategory.
Sustainability will continue to shape the development of depilatories
Throughout the forecast period, the sustainability trend in women's razors and blades will continue to gain momentum. Brands are increasingly prioritising sustainable and eco-friendly options, broadening their offerings to include razors with recyclable handles and packaging to attract environmentally conscious consumers.
Product innovation will increasingly prioritise multifunctionality
As the category shifts towards systems, depilatories can not only provide a close shave but also offer additional features such as moisturising strips and flexible blades for a more comfortable shaving experience. This trend is anticipated to develop over the forecast period, supported by new product innovations like the Gillette Venus Moisture Glide Razor with Argan oil, which features a moisture-dispensing mechanism in a single stroke, catering to consumers with dry and sensitive skin.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Colombia?
- Which are the leading brands in Colombia?
- How are products distributed in Colombia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Colombia - Category analysis
KEY DATA FINDINGS
Economic uncertainties inspire “home spa” trends in 2024, benefiting depilatories
Reckitt Benckiser maintains its overall strength, while Proctor & Gamble dominates women’s pre-shave
Hypermarkets remains a popular channel for depilatories in Colombia
Women’s razors and blades poised for highest growth rate in the coming years
Sustainability will continue to shape the development of depilatories
Product innovation will increasingly prioritise multifunctionality
Beauty and Personal Care in Colombia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!