PROSPECTS AND OPPORTUNITIES
Preference for products designed for women to push women’s razors and blades
Depilatories is projected to see strong, if slowing, growth in retail volume and value (constant 2024 prices) sales through the forecast period. An improving economic situation will underpin the rebound in demand after a challenging year in 2024.
Possible disruption of the competitive landscape
The Procter & Gamble Co's exit from Argentina represents an opportunity for other players to gain company and brand shares. For example, the multinational’s exclusive agreements with pharmacies, hypermarkets and supermarkets are no longer in effect.
Inclusive offers and marketing to grow the category
Over the forecast period, the offer of depilatories focused on men is expected to increase and develop considerably. Men are increasingly conscious about their appearance, and depilation is becoming natural for many, especially young adult, men.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Argentina?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Argentina - Category analysis
KEY DATA FINDINGS
Women’s razors and blades dominates but faces challenges
Newsan leverages the licence for the Gillette brand to head the field
Wide network, familiarity and omnichannel approach underpin the strength of pharmacies in depilatories
Preference for products designed for women to push women’s razors and blades
Possible disruption of the competitive landscape
Inclusive offers and marketing to grow the category
Beauty and Personal Care in Argentina - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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