PROSPECTS AND OPPORTUNITIES
Key body beauty trend to maintain a demand for depilatories
Depilatories is expected to see positive, if gradually slowing, retail volume and value (constant 2024 prices) sales growth over the forecast period. Beauty standards remain on the side of hairless bodies; therefore, women’s razors and blades and hair removers/bleaches can be expected to generate retail volume and value (constant 2024 prices) growth.
Shrinking consumer base to foster saturation
A shrinking consumer base remains the major problem for depilatories in Lithuania. The female population is predicted to decline over the forecast period, thereby weakening the prospects for natural or organic growth.
Hair removers/bleaches is most likely to see some innovation to drive retail value sales
Innovation is expected mainly in hair removers/bleachers in the short to medium term. Innovation for women’s razors and blades is not held to change the usage experience significantly.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Lithuania?
- Which are the leading brands in Lithuania?
- How are products distributed in Lithuania?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Lithuania - Category analysis
KEY DATA FINDINGS
Long summer increases use of women’s razors and blades
Strong Gillette offer dominates depilatories
Expanding selections spur retail value sales through pharmacies
Key body beauty trend to maintain a demand for depilatories
Shrinking consumer base to foster saturation
Hair removers/bleaches is most likely to see some innovation to drive retail value sales
Beauty and Personal Care in Lithuania - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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