PROSPECTS AND OPPORTUNITIES
Growth predicted as hygiene and self-care trends continue apace
Depilatories in Egypt is set for growth over the forecast period, with women’s razors and blades registering the most dynamism. This will be driven by the increasing importance of personal hygiene and self-care, fuelled by enhanced social media exposure and awareness campaigns.
Price sensitivity may lead to less frequent usage or alternative methods
Rising prices for depilatory products in Egypt have prompted consumers to explore alternative hair removal methods or extend the use of existing products, such as disposable blades. Many consumers, particularly those facing economic hardship, are cutting back on non-essential items or actively seeking more affordable alternatives, such as homemade sugaring, which provides longer-lasting hair removal compared to shaving.
Specialist face-shaving products may increasingly replace traditional techniques
Egypt is experiencing a rise in the removal of facial hair using shavers, rather than traditional techniques such as threading and sugaring. The influence of social media plays a significant role in this shift, as women strive for the "glass skin" aesthetic, often highlighted by hair-free faces.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Egypt?
- Which are the leading brands in Egypt?
- How are products distributed in Egypt?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Egypt - Category analysis
KEY DATA FINDINGS
Challenging economic climate sees depilatories decline in volume terms in 2024, while current value sales soar
Proctor & Gamble gains share to further strengthen its position
Pharmacies leads, but e-commerce continues to gain ground
Growth predicted as hygiene and self-care trends continue apace
Price sensitivity may lead to less frequent usage or alternative methods
Specialist face-shaving products may increasingly replace traditional techniques
Beauty and Personal Care in Egypt - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!