PROSPECTS AND OPPORTUNITIES
Brand loyalty is set to remain strong, however, price sensitivity will shape purchases
Sales of depilatories are expected to rise in 2025 in current value terms, driven by growth in women’s razors and blades, which is set to be the most dynamic category. Despite ongoing price competition, established brands like Gillette and Wilkinson are likely to maintain strong brand loyalty, particularly in men’s grooming products.
Electric and salon-based hair removal will challenge growth for depilatories
The demand for long-term hair removal solutions will continue to grow across the forecast period, with electric shavers, at-home depilation devices, and salon treatments, including waxing and laser, taking share from traditional razors and creams. This is particularly the case among younger generations, where there is a growing awareness of advanced beauty treatments and a willingness to embrace device-based home treatments.
Innovation is set to focus on sustainability, aligning with consumer demands
Sustainability-driven innovations will continue to shape the market, with brands investing in plastic-free packaging, compostable materials, and longer-lasting reusable products to meet evolving consumer preferences and environmental regulations. Wooden handles, biodegradable razor cartridges, and metal reusable razors are expected to gain traction as consumers increasingly seek eco-friendly personal care solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Hungary?
- Which are the leading brands in Hungary?
- How are products distributed in Hungary?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Hungary - Category analysis
KEY DATA FINDINGS
A market correction following strong sales leads to a decline in value growth
Value packs and private labels gain ground as Reckitt Benckiser retains the lead
Male grooming is expanding, supporting sales for body and intimate shaving
Brand loyalty is set to remain strong, however, price sensitivity will shape purchases
Electric and salon-based hair removal will challenge growth for depilatories
Innovation is set to focus on sustainability, aligning with consumer demands
Beauty and Personal Care in Hungary - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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