Consumers have become increasingly savvy and strategic about where and how they shop, especially for personal care items like depilatories. Shoppers frequently compare prices between major chained pharmacies and drugstores such as Clicks and Dis-Chem, which often compete by offering attractive promotions and discounts.
New retail e-commerce players like Shein and Temu are disrupting personal care in South Africa by offering affordable, substitute products at strikingly competitive prices, inclusive of taxes and duties. For instance, rechargeable electric shavers are available for as little as R88, which is significantly cheaper than anything currently on local shelves.
As in many other personal care categories, consumers are increasingly drawn to products formulated with fewer harsh chemicals and enriched with natural ingredients. Whilst natural depilatories remain a niche segment, many existing options are now infused with soothing elements such as aloe vera extract, shea butter, and more recently, organic hemp.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsThis report originates from Passport, our Depilatories research and analysis database.
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