PROSPECTS AND OPPORTUNITIES
Private label offers more options to cash strapped consumers
Consumers have become increasingly savvy and strategic about where and how they shop, especially for personal care items like depilatories. Shoppers frequently compare prices between major chained pharmacies and drugstores such as Clicks and Dis-Chem, which often compete by offering attractive promotions and discounts.
E-commerce retailers bring more affordable lines and raise the competitive stakes
New retail e-commerce players like Shein and Temu are disrupting personal care in South Africa by offering affordable, substitute products at strikingly competitive prices, inclusive of taxes and duties. For instance, rechargeable electric shavers are available for as little as R88, which is significantly cheaper than anything currently on local shelves.
Growing appetite for natural ingredients and less harsh chemicals in depilatories
As in many other personal care categories, consumers are increasingly drawn to products formulated with fewer harsh chemicals and enriched with natural ingredients. Whilst natural depilatories remain a niche segment, many existing options are now infused with soothing elements such as aloe vera extract, shea butter, and more recently, organic hemp.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in South Africa?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in South Africa - Category analysis
KEY DATA FINDINGS
Price sensitivity drives demand for more affordable options
Incolabs (Pty)Ltd maintains its lead in depilatories
Supermarkets maintain the lead in depilatories
Private label offers more options to cash strapped consumers
E-commerce retailers bring more affordable lines and raise the competitive stakes
Growing appetite for natural ingredients and less harsh chemicals in depilatories
Beauty and Personal Care in South Africa - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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