PROSPECTS AND OPPORTUNITIES
Depilatories set for moderate growth with price remaining a key factor
Depilatories is projected to see a return to growth in value and volume terms over the forecast period. However, growth is predicted to be modest with innovations likely to be limited to the use of natural ingredients and clinically supported formulations to prevent irritation.
Increasing competition expected from professional hair removal solutions
The rise of hair removal clinics offering professional solutions, such as laser, wax, and pulsed light treatments, poses a significant threat to sales of depilatories. These methods are being favoured by an older demographic with higher disposable incomes and a more traditional view on beauty.
Sustainability concerns expected to drive innovation in women’s razors and blades
Manufacturers are focusing on making women’s razors and blades more user-friendly and environmentally responsible. This resonates with a growing section of the population who are prioritising sustainability without sacrificing on convenience and performance.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Mexico?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Mexico - Category analysis
KEY DATA FINDINGS
Economic pressures lead to a decline in sales in 2024
Gillette retains a strong lead but faces growing competition
Retailers leverage promotional strategies to boost sales
Depilatories set for moderate growth with price remaining a key factor
Increasing competition expected from professional hair removal solutions
Sustainability concerns expected to drive innovation in women’s razors and blades
Beauty and Personal Care in Mexico - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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