PROSPECTS AND OPPORTUNITIES
Limited new product launches and competition from hair wax salons to restrain the development and growth of depilatories
Depilatories in Malaysia is projected to see healthy retail volume and value (constant 2024 prices) CAGRs. However, growth is likely to be restrained by limited new product launches.
Niche or emerging brands could develop women’s pre-shave
Women’s razors and blades is expected to see by far the highest retail volume and value CAGRs to overtake hair removers/bleaches in the second half of the forecast period. New product development and innovation is set to be heavily influenced by the growing demand for women’s razors and blades.
Products for sensitive skin to gain momentum
Despite being a highly saturated category, an increasing number of brand owners continue to try to add value to depilatories. This is possible through greater specialisation in the products for women, such as a focus on sensitive skin.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Malaysia - Category analysis
KEY DATA FINDINGS
Faster retail volume and value growth in 2024 despite ongoing competition from hair wax salons
Procter & Gamble leads depilatories with a wide and dynamic product portfolio under Gillette
Health and beauty specialists lead distribution with strong assortments and high visibility
Limited new product launches and competition from hair wax salons to restrain the development and growth of depilatories
Niche or emerging brands could develop women’s pre-shave
Products for sensitive skin to gain momentum
Beauty and Personal Care in Malaysia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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