PROSPECTS AND OPPORTUNITIES
Growing interest in hair removers
Depilatories is expected to see continued growth in the forecast period, driven by increasing consumer demand for convenient and effective hair removal solutions. A key factor supporting this growth will be the strategic push by brands to boost sales of women's razors.
Growth of specialised depilatory centres could impede growth of at-home depilatories
The growth of specialised depilatory centres has the potential to hinder the expansion of the at-home depilatories products. These professional centres offer advanced hair removal techniques, such as laser treatments and waxing services, which provide longer-lasting results than traditional razors and hair removers.
Innovation set to be key to generating growth in the forecast period
Innovation is expected to be a key driver of growth in depilatories during the forecast period, as brands introduce new products tailored to evolving consumer preferences. A notable example is the recent launch of Bic Soleil Shave & Trim, which highlights the trend toward multi-functional razors.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Ecuador?
- Which are the leading brands in Ecuador?
- How are products distributed in Ecuador?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Ecuador - Category analysis
KEY DATA FINDINGS
Women’s razors and blades leads depilatories sales
Bic appeals to cost conscious consumers in the midst of economic uncertainty in Ecuador
Pharmacies channel leads the distribution of depilatories
Growing interest in hair removers
Growth of specialised depilatory centres could impede growth of at-home depilatories
Innovation set to be key to generating growth in the forecast period
Beauty and Personal Care in Ecuador - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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