PROSPECTS AND OPPORTUNITIES
Moderate growth anticipated for depilatories during forecast period
The Danish economy is expected to continue improving in 2025 and over the following years, with the National Bank of Denmark forecasting stable and moderate inflation, growing GDP, higher real wages and increasing private consumption. Rising consumer confidence should lead to growth in depilatories, although the market’s maturity suggests expansion will remain moderate.
Single-use razors set for persistent decline
Sales of single-use razors are set to see further struggles as Danes increasingly focus on the environmental impact of their purchases. This shift will also encourage the launch of more sustainable products, exemplified by Meum razors, for example, which use bamboo handles for an eco-friendlier solution.
Subscription-based sales models likely to expand
Because depilatories are consumable, the category is suited to subscription-based sales. Companies such as ShaveOn.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Denmark?
- Which are the leading brands in Denmark?
- How are products distributed in Denmark?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Denmark - Category analysis
KEY DATA FINDINGS
Razors and blades remain most popular products within depilatories in 2024
Procter & Gamble maintains GBO leadership through popular Gillette brand
Grocery retail remains ahead in distribution of depilatories in Denmark
Moderate growth anticipated for depilatories during forecast period
Single-use razors set for persistent decline
Subscription-based sales models likely to expand
Beauty and Personal Care in Denmark - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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