PROSPECTS AND OPPORTUNITIES
Skin-friendly claims and minimalistic branding to shape value growth
Over the forecast period, the strongest source of value in depilatories is expected to come from skin care–inspired claims and clean product positioning. As routine shaving and waxing continue to dominate the category, innovation is likely to centre on soothing ingredients, formulations for sensitive skin, and cleaner brand narratives.
Advanced hair removal solutions to remain niche despite minor potential revival
More advanced depilatory devices, such as epilators and at-home laser tools, are expected to remain niche over the forecast period. Despite offering longer-lasting results, these products face barriers to widespread adoption, including high costs, infrequent repurchase cycles, and the availability of professional alternatives through salons and clinics.
Innovation remains limited outside of brand-led differentiation
Innovation across depilatories is expected to remain modest, with most product updates focusing on packaging refreshes, scent additions, or slight formula enhancements. Estrid continues to be the exception, differentiating through brand storytelling, visual identity, and adjacent product lines that blend depilation with post-care and pre-shave routines.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Norway?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Norway - Category analysis
KEY DATA FINDINGS
Category remains steady as newer brands begin to disrupt established routines
Newcomers challenge established leaders with clean design and flexible models
Low-cost and lifestyle retailers shift distribution dynamics
Skin-friendly claims and minimalistic branding to shape value growth
Advanced hair removal solutions to remain niche despite minor potential revival
Innovation remains limited outside of brand-led differentiation
Beauty and Personal Care in Norway - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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