PROSPECTS AND OPPORTUNITIES
Depilatories will continue to show mixed results in volume and value terms
The pattern of mixed results observed in depilatories over recent years looks set to persist throughout the forecast period. Volume sales will continue to contract due to the increasing preference for laser or IPL hair removal treatments and electrolysis, though the rate of decline should gradually taper off as this trend plateaus.
Penetration of premium products expected to remain negligible
The penetration of the premium segment in depilatories is expected to remain negligible over the forecast period. While Israelis increasingly favour more sophisticated products such as women’s razors and blades with soap/gel strips from renowned global brands like Gillette and Schick, even these types of higher-end options tend to have a mass positioning, with few genuinely premium brands present.
Limited scope for innovation due to falling demand
With demand in long-term decline, there is limited potential for new product development in depilatories over the forecast period. Women's razors and blades is likely to be one of the most active areas in this respect.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Israel?
- Which are the leading brands in Israel?
- How are products distributed in Israel?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Israel - Category analysis
KEY DATA FINDINGS
Popularity of alternative hair removal solutions continues to depress demand
Procter & Gamble still the outright leader in depilatories
Pharmacies remains the top distribution channel
Depilatories will continue to show mixed results in volume and value terms
Penetration of premium products expected to remain negligible
Limited scope for innovation due to falling demand
Beauty and Personal Care in Israel - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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