COMPETITIVE LANDSCAPE
Red Bull strengthens lead of consolidated competitive landscape
In 2025, Red Bull France SASU consolidated its leadership of energy drinks in the local market with further off-trade volume share gain, earning it the moniker of a "road roller" within the category. Red Bull consistently outperformed Coca-Cola's Monster Energy throughout 2024 and 2025 by adopting a simplified approach, which strongly emphasised its core brand message of "immediate energy".
Leading players make it challenging for smaller brands to gain higher share
Celsius, distributed locally by Orangina Suntory for Celsius Holdings Inc, recorded the most dynamic performance in the category in 2025. However, its triple-digit growth was mainly focused in the early part of the year; after an impressive initial peak from a zero base during its first months, its repurchase rate proved disappointing during the second half of 2025.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in France?
- To what extent are health considerations impacting consumption of Energy Drinks in France?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in France?
- Which are the leading brands in Energy Drinks in France?
- What potential exists for multinational or domestic soft drinks companies to expand in France?
- How are products distributed in Energy Drinks in France?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in France - Category analysis
KEY DATA FINDINGS
Momentum in energy drinks despite regulatory headwinds
Ongoing dynamism for energy drinks in France
New “soda tax” prompts shift to reduced sugar options
Substantial growth potential remains in energy drinks despite some threats
The emergence of a generation of new energy drinks
Underdeveloped reduced sugar energy drinks to gain further ground
Red Bull strengthens lead of consolidated competitive landscape
Leading players make it challenging for smaller brands to gain higher share
Hypermarkets/supermarkets dominate distribution but smaller channels make more impressive gains
Soft Drinks in France - Industry Overview
Growth amidst economic caution, health concerns, and innovation
KEY DATA FINDINGS
Weather-driven growth amidst economic caution and shifting trends
Sugar concerns and "soda tax" impact
Illegal practices and increased regulatory scrutiny
Health and wellness drives new soft drink innovations in France
Soft drinks in France must navigate climate, taxes, and health trends
Economic headwinds versus event-driven recovery
Sustainability challenges and the rise of non-alcoholic options
Neptune strengthens lead in soft drinks with Cristaline's success; Coca-Cola navigates sugar concerns and supply disruptions
Red Bull's dynamic performance and strategic success in energy drinks
Hypermarkets leads distribution amidst fierce price competition
Dynamic channel performance sees forecourts surge and e-commerce evolve
Foodservice vs retail split
Fountain sales in France
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!