COMPETITIVE LANDSCAPE
Asia Brewery continues to lead in 2025
Asia Brewery was the leading company in energy drinks in 2025, primarily through the strong performance of Cobra. The brand’s position rests on extensive availability and consistent marketing that resonates with Filipino consumers, making Cobra the reference point for many energy drinks shoppers.
Monster Beverage sees fastest growth
Monster Beverage Corp, meanwhile, was the most dynamic company overall in 2025, albeit from a relatively small base. Its performance illustrates the potential for premiumisation within energy drinks, even as leading brands such as Cobra and Sting maintain value-led price points.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Philippines?
- To what extent are health considerations impacting consumption of Energy Drinks in Philippines?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Philippines?
- Which are the leading brands in Energy Drinks in Philippines?
- What potential exists for multinational or domestic soft drinks companies to expand in Philippines?
- How are products distributed in Energy Drinks in Philippines?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in the Philippines - Category analysis
KEY DATA FINDINGS
Value-led leaders hold ground as reduced sugar grows
Energy drinks registers stable growth driven by demand for quick energy boosts amid busy lifestyles
Consumers shift towards reduced sugar options
Retail volume sales set to rise steadily during forecast period
Digital innovation will increasingly marketing strategies
Health and wellness trends will remain key to innovation
Asia Brewery continues to lead in 2025
Monster Beverage sees fastest growth
Small local grocers as primary channel for energy drinks purchases
Mobile shopping trend supports e-commerce expansion
Soft Drinks in the Philippines - Industry Overview
Pricing discipline and digital engagement support soft drinks recovery
KEY DATA FINDINGS
Retail value sales rise amid stabilising prices
Affordability concerns prompt players to focus on cost to consumers
Health and wellness trends remain critical to development
Digital and technological advancements to support further growth and development
Increased competitive threat from foodservice
Sustainability concerns will continue to exert strong influence on innovation
Coca-Cola maintains overall leadership
Nestlé invests in integrated marketing strategy
Small local grocers continues as key retail distribution channel
Foodservice remains key growth driver
Fountain sales in the Philippines
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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