PROSPECTS AND OPPORTUNITIES
Brands are expected to implement a trade-up and trade-more strategy to tackle the low birth rate
Over the forecast period, retail volume sales of nappies, diapers, and pants in Argentina are expected to continue declining, reflecting the ongoing decrease in the birth rate. However, the magnitude of this decline is expected to moderate compared to 2024, when demand was also significantly impacted by economic factors, in addition to the birth rate decline.
Pañaleras and retail e-commerce create strong opportunities for ongoing growth
Retail e-commerce and specialised stores are expected to play a key role in the development of the nappies/diapers/pants category. Online shopping for diapers surged during the pandemic, as the large size of diaper packs makes them difficult to transport without a car.
Players are set to focus on premiumisation to bolster retail value growth
Across the forecast period, the potential for increasing the market volume of nappies/diapers/pants will remain limited, and retail volume is expected to decline. As a result, players in this category will shift their focus towards adding value to their products.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Argentina?
- Which are the leading brands in Nappies/Diapers/Pants in Argentina?
- How are products distributed in Nappies/Diapers/Pants in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Argentina - Category analysis
KEY DATA FINDINGS
The economic downturn and declining birth rate challenge sales in 2024
Procter & Gamble retains its lead while the market remains controlled by three players
Hypermarkets lose share to small local grocers as the price gap shrinks
Brands are expected to implement a trade-up and trade-more strategy to tackle the low birth rate
Pañaleras and retail e-commerce create strong opportunities for ongoing growth
Players are set to focus on premiumisation to bolster retail value growth
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DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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