PROSPECTS AND OPPORTUNITIES
Sales of nappies/diapers/pants are expected to decline
Retail volume sales of nappies/diapers/pants in Egypt are expected to remain relatively flat over the forecast period, with growth constrained by the ongoing decline in the birth rate. However, factors such as rising urbanisation, improved living standards, and increased hygiene awareness are likely to support market demand.
E-commerce channel will make greater contribution to sales
E-commerce is expected to play an increasing role in the sale of nappies/diapers/pants due to several key factors, not least ongoing improvements in delivery logistics , which will make online shopping more viable for a larger consumer base. Additionally, internet penetration and digital payment systems in Egypt continue to improve, facilitating seamless transactions and reducing reliance on cash payments.
Product innovations targeted at high end households could boost value growth
Higher-income consumers are willing to pay a premium for products with advanced features that enhance convenience, effectiveness, and skin care benefits. One such innovation is smart nappies/diapers, which are designed with wetness indicators that change colour or display alerts when they need to be changed.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Egypt?
- Which are the leading brands in Nappies/Diapers/Pants in Egypt?
- How are products distributed in Nappies/Diapers/Pants in Egypt?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Egypt - Category analysis
KEY DATA FINDINGS
Nappies/diapers/pants see lower volume sales in light of declining birth rate
P&G faces intensified competition from Hayat Kimya
Hypermarkets and supermarkets remain key contributors to sales
Sales of nappies/diapers/pants are expected to decline
E-commerce channel will make greater contribution to sales
Product innovations targeted at high end households could boost value growth
Tissue and Hygiene in Egypt - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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