PROSPECTS AND OPPORTUNITIES
Rising product awareness and affordability and a growing 0-3-year-old population to push a demand for packaged options
Over the forecast period, fast retail volume and value (constant 2024 prices) CAGRs are projected for nappies/diapers/pants. The rising population of 0-3-year-old children is expected to continue to fuel sales, amid a high, if gradually declining, birth rate.
Urbanisation to foster shift to packaged nappies/diapers
Urbanisation continues apace in Pakistan, with more and more people moving from rural areas to cities and urban areas in general. The growing urban population is set to contribute to a greater use of modern products, including industrially manufactured and packaged nappies/diapers, as consumers gain awareness and the economic ability to move away from traditional alternatives.
More affordable local and Chinese options are set to be competitive
In 2024, many new local and Chinese nappies/diapers brands entered Pakistan, targeting price-sensitive consumers. International brand owners focus on high-quality products, but these are often expensive, while local branded players offer more affordable options to attract budget-conscious buyers.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Pakistan?
- Which are the leading brands in Nappies/Diapers/Pants in Pakistan?
- How are products distributed in Nappies/Diapers/Pants in Pakistan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Pakistan - Category analysis
KEY DATA FINDINGS
Premiumisation trend gains traction in nappies/diapers
The leading players leverage strong brand equity and trust but room remains for local brands
Online and subscription sales models continue to penetrate nappies/diapers
Rising product awareness and affordability and a growing 0-3-year-old population to push a demand for packaged options
Urbanisation to foster shift to packaged nappies/diapers
More affordable local and Chinese options are set to be competitive
Tissue and Hygiene in Pakistan - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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