PROSPECTS AND OPPORTUNITIES
Sales will remain supported by baseline demand and premiumisation trends
Sales of nappies/diapers/pants will continue to be supported by baseline demand over the forecast period. Also, as Singapore’s GDP per capita continues to rise and dual-income households become more common, consumer preferences are expected to shift further towards premium products, as seen across various categories.
Eco trends will drive new product developments
Environmental sustainability is expected to become a central purchasing criterion for Singaporean parents over the next five years. As government policies under the Singapore Green Plan 2030 gain momentum, consumer behaviour will increasingly reflect environmental values, especially among younger Millennial and Gen Z parents who prioritise ethical consumption.
Retail e-commerce, omnichannel strategies, and cross-border trade will remain relevant
Retail e-commerce is expected to remain a key distribution channel for nappies/diapers/pants in Singapore, with omnichannel integration and, increasingly, cross-border shopping behaviours also remaining important. As digital penetration deepens and younger parents become more comfortable with online platforms, the shift toward direct-to-consumer and subscription models will accelerate, as consumers will prioritise convenience, personalised delivery schedules, and real-time inventory updates when shopping for nappies/diapers.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Singapore?
- Which are the leading brands in Nappies/Diapers/Pants in Singapore?
- How are products distributed in Nappies/Diapers/Pants in Singapore?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Singapore - Category analysis
KEY DATA FINDINGS
Auspicious Year of the Dragon drives baby boom, with sales also supported by premiumisation trends
Eco-conscious parents seek sustainable solutions for their babies
Multiple shopping options available for parents in Singapore
Sales will remain supported by baseline demand and premiumisation trends
Eco trends will drive new product developments
Retail e-commerce, omnichannel strategies, and cross-border trade will remain relevant
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2024 key trends
Competitive landscape
Retail developments
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DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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