PROSPECTS AND OPPORTUNITIES
Falling sales but search for higher quality will help retain some category value
Both retail volume and value sales of nappies/diapers/pants in Germany are expected to decline over the forecast period due to a further predicted fall in the country’s birth rate. German couples are likely to focus on achieving economic and professional stability, which they see as an investment, before starting a family.
The further rise of retail e-commerce
Sales of nappies/diapers/pants via retail e-commerce are likely to remain elevated compared to pre-pandemic levels over the forecast period, and potentially regain growth momentum in the coming years. Although the uptake of retail e-commerce was initially slow in Germany compared to some developed markets, the adoption of online shopping rapidly surged as a result of the pandemic.
Players to explore more eco-friendly products and packaging
Superabsorbent components of nappies/diapers/pants are mostly based on naphtha and other materials based on crude oil. Over the forecast period, greater innovation is expected to reduce waste caused by nappy/diaper production and disposal.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Germany?
- Which are the leading brands in Nappies/Diapers/Pants in Germany?
- How are products distributed in Nappies/Diapers/Pants in Germany?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Germany - Category analysis
KEY DATA FINDINGS
Declining birth rate starts to impact performance of nappies/diapers/pants
Procter & Gamble strengthens leadership but private label makes gains in unstable economy
Health and beauty specialists benefits from development of private label lines
Falling sales but search for higher quality will help retain some category value
The further rise of retail e-commerce
Players to explore more eco-friendly products and packaging
Tissue and Hygiene in Germany - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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