PROSPECTS AND OPPORTUNITIES
Premium quality and skin-friendly formats to drive future growth
Value sales of nappies/diapers/pants are expected to rise steadily over the forecast period. Growth will be supported by demand for high-performance, skin-friendly products designed to protect babies’ health and comfort.
Digital platforms to support innovation and customer retention
E-commerce will continue to gain momentum over the forecast period, supported by convenience, broad product ranges and personalised shopping experiences. Consumers will increasingly expect smart features such as wetness indicators, enhanced breathability, and tailored sizing.
Sustainability and reusable formats to shape product development
Sustainability will remain a defining trend, with Swiss consumers showing heightened interest in environmentally responsible diapering solutions. Demand will grow for nappies made with bamboo fibres, organic cotton, and plastic-free or recyclable packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Switzerland?
- Which are the leading brands in Nappies/Diapers/Pants in Switzerland?
- How are products distributed in Nappies/Diapers/Pants in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Switzerland - Category analysis
KEY DATA FINDINGS
Category growth remains modest as parents prioritise quality and sustainability
Procter & Gamble consolidates its leadership as private label gains traction
Supermarkets lead, while e-commerce gains favour among busy parents
Premium quality and skin-friendly formats to drive future growth
Digital platforms to support innovation and customer retention
Sustainability and reusable formats to shape product development
Tissue and Hygiene in Switzerland - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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