PROSPECTS AND OPPORTUNITIES
Disposable pants expected to be the main growth driver in nappies/diapers/pants
Nappies/diapers/pants is expected to continue to decline in both retail volume and current value terms in China in the forecast period, as the population aged 0-3 is expected to continue shrinking. However, the premiumisation trend within nappies/diapers/pants is set to continue, with disposable pants seeing the best performance – albeit still with the expectation of decline – and expanding its share of overall sales.
Weakening of seasonality of sales in nappies/diapers/pants
Retail e-commerce is expected to maintain its dominant share of distribution for nappies/diapers/pants in China in the forecast period. However, unlike many other industries, major shopping festivals are having an increasingly limited impact on sales of nappies/diapers/pants.
Further diversification in nappies/diaper/pants based on different usage scenarios and functionality
Consumer demand for nappies/diapers/pants is becoming increasingly segmented, scenario-driven, and personalised in China, driving continuous upgrades and expansions within different categories. New parents are now more inclined to select products based on specific usage scenarios and functional attributes.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in China?
- Which are the leading brands in Nappies/Diapers/Pants in China?
- How are products distributed in Nappies/Diapers/Pants in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in China - Category analysis
KEY DATA FINDINGS
Declining birth rate and economic slowdown drive decline for nappies/diapers/pants
Domestic brands continue to outperform
Retail e-commerce is still the key distribution channel for nappies/diapers/pants
Disposable pants expected to be the main growth driver in nappies/diapers/pants
Weakening of seasonality of sales in nappies/diapers/pants
Further diversification in nappies/diaper/pants based on different usage scenarios and functionality
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DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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