Competitive Landscape
Ontex’S Exit Leaves Room for Local Companies to Capture Share
Nappies/diapers/pants has become less concentrated over the period from 2020 to 2025, with a significant shift in the distribution of company shares. In 2020, Ontex Tüketim Ürünleri San ve Tic AS held a leading position with a 32% retail value share, but by 2025, this declined to 15%, reflecting a substantial reduction in concentration.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Ethiopia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Ethiopia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Ethiopia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Ethiopia?
- Which are the leading brands in Nappies/Diapers/Pants in Ethiopia?
- How are products distributed in Nappies/Diapers/Pants in Ethiopia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Ethiopia - Category analysis
Key Data Insights
Local Brands Outpace Imports with Competitive Pricing
Local Brands Outpace Imports with Competitive Pricing
Ontex’S Withdrawal and Foreign Exchange Issues Disrupt Established Brands
Rising Demand for Reusable Options Reflects Affordability Concerns
Local Producers Respond to Currency Pressures by Reshaping Pricing and Access
Ontex’S Exit Leaves Room for Local Companies to Capture Share
Small Local Grocers Anchor Household Access to Affordable Brands
Zemen Gebeya Leverages Digital Infrastructure to Broaden Product Reach
Tissue and Hygiene in Ethiopia - Industry Overview
Price Pressures and Inflation Limit Consumer Purchasing
Key Data Insights
Price Pressures and Inflation Limit Consumer Purchasing
Ethio Telecom Accelerates E-Commerce Access
Retail Tissue Options Expand with Demand From Urban Shoppers
Urban Consumers to Accelerate Paper Towel Adoption as Household Habits Shift
Local Producers Expected to Leverage Cost Advantage as Value Focus Intensifies
Ontex and Procter and Gamble Maintain Lead
Eve Expands Formats to Capture New Shoppers
Small Local Grocers Maintain Lead as Supermarkets Target Premium Shoppers
Country Reports Disclaimer
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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