PROSPECTS AND OPPORTUNITIES
The declining birth rate is expected to challenge retail volume sales
Sales of nappies/diapers/pants in Romania are expected to continue posting positive retail value growth over the forecast period, although volume growth will be more modest compared to the value results. The ongoing decline in birth rates will limit the category's volume growth potential, which will impact the overall volume increases.
The rise of retail e-commerce will support sales of nappies/diapers/pants
Retail e-commerce sales are expected to grow faster over the forecast period, as Romanians will increasingly purchase FMCG products online. The increasing preference for larger pack sizes is encouraging consumers to use e-commerce stores for convenience, enabling home delivery of bulky items.
Innovation and premiumisation is expected to intensify, boosting value growth
Premiumisation and innovation will remain key trends over the forecast period. Romanians will be more inclined to purchase high-quality products with superior absorption and comfort.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Romania?
- Which are the leading brands in Nappies/Diapers/Pants in Romania?
- How are products distributed in Nappies/Diapers/Pants in Romania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Romania - Category analysis
KEY DATA FINDINGS
Polarising trends as the search for value is partnered with the rise of premium products
Pampers remains the strongest brand, however, it loses share to private label players
Consumers relying on chained modern retailers that offer deals and discounts
The declining birth rate is expected to challenge retail volume sales
The rise of retail e-commerce will support sales of nappies/diapers/pants
Innovation and premiumisation is expected to intensify, boosting value growth
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DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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