PROSPECTS AND OPPORTUNITIES
Disposable pants will remain the largest and most dynamic category
Retail constant value sales of nappies/diapers/pants market will continue to decline during the forecast period–and at a slightly faster rate than in the review period–amid ongoing population decline. The rate of decline in retail volume sales will closely match that of retail constant value sales.
Grocery retail chains will benefit from e-commerce growth
E-commerce will continue to grow in popularity as a distribution channel for nappies/diapers/pants. Local consumers will become more accustomed to this channel, and its logistical infrastructure continues to mature.
Innovation will remain limited
As disposable pants continue to gain traction in the country, manufacturers are likely to innovate further to cater to diverse consumer preferences. Enhanced features such as improved absorbency, softer materials and eco-friendly designs may become key drivers of consumer choice.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Latvia?
- Which are the leading brands in Nappies/Diapers/Pants in Latvia?
- How are products distributed in Nappies/Diapers/Pants in Latvia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Latvia - Category analysis
KEY DATA FINDINGS
A declining population weighs on demand
Private label a growing threat to Procter & Gamble’s Pampers brand
Discounters grow in importance as a distribution channel
Disposable pants will remain the largest and most dynamic category
Grocery retail chains will benefit from e-commerce growth
Innovation will remain limited
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DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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