PROSPECTS AND OPPORTUNITIES
Fall in volume sales
Though a declining birth rate will see volume sales over the forecast period, constant value sales will increase, supported by premiumisation. Also, though junior nappies/diapers will continue to account for most value sales, disposable pants will be the strongest performer in terms of value and volume growth.
E-commerce registers healthy value growth
E-commerce will register further health constant value growth over the forecast period. Consumers appreciate direct delivery of nappies/diapers/pants, especially if they do not own a car, as they are awkward and bulky to carry.
Increasing premiumisation as brands look to maintain value sales
It will be a challenging scenario over the forecast period, as a lowering birth rate dampens volume sales. As such, brands will look to maintain value sales by offering value-added benefits.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Uruguay?
- Which are the leading brands in Nappies/Diapers/Pants in Uruguay?
- How are products distributed in Nappies/Diapers/Pants in Uruguay?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Uruguay - Category analysis
KEY DATA FINDINGS
Surprising uptick in sales
Softys holds on to commanding lead
Nursery shops key retailer
Fall in volume sales
E-commerce registers healthy value growth
Increasing premiumisation as brands look to maintain value sales
Tissue and Hygiene in Uruguay - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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